Technology is becoming ever more integrated into our lives to the point where many industries have been revolutionised. As hospitality experts, COLUMBIA signature is thoroughly immersed in the many ways that technology is changing hospitality. In this blog we will explore how technology has affected the hospitality experience for guests and hosts alike.
The emergence of contactless hospitality is certainly changing the shape of the guest experience. It offers greater convenience, safety, and efficiency. From check-in until check-out, there is a seamless blend of technology with hospitality helping systems to run more smoothly and ensuring that guests have what they need, when they need it.
Contactless check-in/check-out
In the past the check-in and check-out process would often mean a long queue at reception followed by a slow meander through paperwork and other tedious formalities. Today however, with contactless technology, it’s possible to undertake the entire process simply using a smartphone. Mobile check-in apps allow guests to complete the entire transaction remotely, from uploading identification documents to selecting room preferences. This not only saves time but minimises physical contact and so enhances safety and hygiene.
Digital Concierge Services
It’s no longer necessary to read through an entire directory or wait for assistance from concierge staff when you need some information. Contactless hospitality is able to provide a completely digital service via a mobile app or digital assistant. It makes it easy for guests to access information about facilities, nearby attractions, local restaurants and much more. What’s more, personalised recommendations based on preferences and previous bookings can make the experience even more tailored and convenient.
Keyless entry systems
It has become ever more common for guests to use their own smartphone to gain access to their room rather than using the more traditional room key or card. By eliminating the need for a physical key, there is less risk of theft by an opportunist who happens to find the lost key or card and so would be able to break into the room. These keyless entry systems also offer additional security features such as remote locking and real-time monitoring, providing peace of mind to both guests and hotel staff.
In-room automation
Hotel rooms are becoming more and more automated with amenities such as voice-activated assistants, smart thermostats and IoT enabled devices becoming more prevalent and, in some cases, they have become a standard feature. Guests are able to control the environment in their room for lighting and temperature as well as entertainment choices using simple voice commands or smartphone apps. This technology not only enhances comfort but also makes for a truly personalised guest experience with everything set up according to their own wishes.
Enhanced communication channels
Contactless hospitality makes it easy for hotel staff to communicate with guests through various digital channels such as chatbots, messaging apps and virtual assistants while also allowing guests to make requests, ask questions or even provide feedback in real-time, helping the hospitality team to sort issues out in a timely fashion. This form of communication is direct and efficient and can improve guest satisfaction and build long-term loyalty.
By leveraging technology at every touchpoint, hospitality teams can revolutionise their guests’ experience, creating a seamless and personalised stay that exceeds expectations making for happy customers who come back time after time.
